Occasionally, though, Gillette scientists publish in legitimate academic journals. During the summer of 1989, Gillette’s PR people surrounded the company with a veil of secrecy similar to the one imposed by Apple during the Steve Jobs era. An 8-foot concrete wall guarded the company’s Boston research facility from prying eyes. Soft, protective Microfins gently smooth down the skin, allowing the MACH3 Turbo to shave evenly and effortlessly. Telling shareholders that disposables had caused the company to “lose status in the minds of consumers,” he tasked Gillette researchers to come up with a revolutionary new razor—or at least one that could be marketed as such. Gillette Blue II Plus), Gillette Mach3 Turbo features sharper, turbo cutting blades (first 2 blades vs.
Gillette Blue II), Mach3 cartridges feature 3 blades with anti-friction coating, Closer shave, without all the irritation (vs. Gillette Mach3 Turbo men’s razor blade refills features 3 blades for glide and comfort. But patents lasted only 17 years in the early 20th century, and by 1921, anybody with the technical skill could make blades that fit the Gillette handle. Flaws but not dealbreakers Nearly every tester whose existing shaving ritual centered around an old-fashioned safety razor (all non-barbers) noticed a lack of closeness. They don’t have an antifriction coating like the Sensitive version does, but you might not be able to tell the difference. Furthermore, unlike other bargain razors, the BiC cleared whiskers and shaving cream very quickly.
More testers reported tugging, early dulling, and cuts with the cheapest throwaway razors. Work with one that’s dull, and you’ll pull your hair as much as you cut it, resulting in irritation and razor burn. Though some men shaved themselves, the job of removing hair from faces was, through most of history, left to barbers. In the Egyptian, Greek, and Roman eras, that job was defined pretty much the way it is today—as somebody who provides grooming services. Either way, the powered handle is compatible with all of the Mach3 cartridges, so you’re not limited to one specific type. Similarly, if you can spend five minutes to get a shave that’s only slightly inferior than one that takes 20 minutes, most people will opt for the extra 15 minutes of sleep in the morning. Kevin Powell, director of the company’s British labs, speaking to the Guardian newspaper, revealed that the microchip in the company’s vibrating handles—which mostly regulates pulsations and turns the razor off to save batteries – contains a secret function: it gathers data.